Urgent Requirement for Experienced Team Lead – Marketing at Reliance Industries

 

🎯 Role Overview

A Team Lead in Marketing acts as the driving force behind developing and executing strategic marketing initiatives, while managing and mentoring a small team of marketing professionals to ensure activities align with brand and business objectives. 

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🧭 Key Responsibilities

• Team Leadership & Collaboration
  Guide, develop, and inspire a cross‑functional team; coordinate closely with Sales, Product, Retail, Digital, and Agencies. 

• Strategy & Planning
  Design and implement integrated marketing campaigns (ATL/BTL/digital), media plans, and brand architecture strategies. 

• Retail & Channel Marketing
  Drive store‑level activations, POS materials, partner engagement, and increase walk‑ins via local promotions and influencer collaborations. 

• Content, Digital & SEO/SEM
  Oversee creation of marketing content—blogs, social posts, video, shoots—while implementing SEO and SEM campaigns to boost visibility, engagement, and lead generation. 

• Events & Experiential Marketing
  Lead offline and online campaigns—product launches, pop‑ups, styling sessions—managing events end to end for maximum reach and impact. 

• Budget Management & ROI Analysis
  Plan and control the marketing budget, track KPIs such as ROI, CAC, conversion rates, and adjust campaigns based on data insights. 

• Partnerships & PR
  Scout and manage brand collaborations and partnerships; build relationships with media, influencers, and PR outlets to increase brand reach. 

• Market Research & Analytics
  Conduct market and channel-level research, track competitor activity, and monitor consumer behavior to optimize marketing strategies. 

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👤 Ideal Profile

Criteria	Description
Experience	7–12+ years in marketing, preferably in FMCG, retail, or fashion sectors
Education	Bachelor’s in Marketing or Business; MBA/post-grad preferred
Skills	Strong leadership, digital marketing, analytics, budgeting, and stakeholder management
Tech Tools	Familiarity with Google Analytics, HubSpot/Salesforce, SEO/SEM, MS Office

Supportive references suggest an Assistant Marketing Manager at RIL requires: brand‐building, retail/digital experience, event execution, budgeting, analytics, and team leadership—all of which would scale up in a Team Lead role 

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✅ In Summary

As a Team Lead – Marketing, you would:

1. Lead a marketing team and mentor talent

2. Develop and deliver full-spectrum campaign strategies (ATL, BTL, digital)

3. Execute retail marketing and brand activations

4. Oversee content creation, inbound digital tactics (SEO/SEM), and events

5. Build brand alliances, PR campaigns, partnerships

6. Manage budgets, monitor performance metrics, optimize based on analytics

7. Align marketing activities with Sales and cross-functional partners

 

🎯 Role Overview

A Team Lead in Marketing acts as the driving force behind developing and executing strategic marketing initiatives, while managing and mentoring a small team of marketing professionals to ensure activities align with brand and business objectives. 

---

🧭 Key Responsibilities

• Team Leadership & Collaboration
  Guide, develop, and inspire a cross‑functional team; coordinate closely with Sales, Product, Retail, Digital, and Agencies. 

• Strategy & Planning
  Design and implement integrated marketing campaigns (ATL/BTL/digital), media plans, and brand architecture strategies. 

• Retail & Channel Marketing
  Drive store‑level activations, POS materials, partner engagement, and increase walk‑ins via local promotions and influencer collaborations. 

• Content, Digital & SEO/SEM
  Oversee creation of marketing content—blogs, social posts, video, shoots—while implementing SEO and SEM campaigns to boost visibility, engagement, and lead generation. 

• Events & Experiential Marketing
  Lead offline and online campaigns—product launches, pop‑ups, styling sessions—managing events end to end for maximum reach and impact. 

• Budget Management & ROI Analysis
  Plan and control the marketing budget, track KPIs such as ROI, CAC, conversion rates, and adjust campaigns based on data insights. 

• Partnerships & PR
  Scout and manage brand collaborations and partnerships; build relationships with media, influencers, and PR outlets to increase brand reach. 

• Market Research & Analytics
  Conduct market and channel-level research, track competitor activity, and monitor consumer behavior to optimize marketing strategies. 

---

👤 Ideal Profile

Criteria	Description
Experience	7–12+ years in marketing, preferably in FMCG, retail, or fashion sectors
Education	Bachelor’s in Marketing or Business; MBA/post-grad preferred
Skills	Strong leadership, digital marketing, analytics, budgeting, and stakeholder management
Tech Tools	Familiarity with Google Analytics, HubSpot/Salesforce, SEO/SEM, MS Office

Supportive references suggest an Assistant Marketing Manager at RIL requires: brand‐building, retail/digital experience, event execution, budgeting, analytics, and team leadership—all of which would scale up in a Team Lead role 

---

✅ In Summary

As a Team Lead – Marketing, you would:

1. Lead a marketing team and mentor talent

2. Develop and deliver full-spectrum campaign strategies (ATL, BTL, digital)

3. Execute retail marketing and brand activations

4. Oversee content creation, inbound digital tactics (SEO/SEM), and events

5. Build brand alliances, PR campaigns, partnerships

6. Manage budgets, monitor performance metrics, optimize based on analytics

7. Align marketing activities with Sales and cross-functional partners

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